Founder and Co-CEO

Peter Spiegel is a highly successful entrepreneur and visionary product inventor with an impressive track record spanning over 30 years. Widely recognized as one of the definitive experts in new product development, global product launches, and direct-to-consumer marketing, Peter earned the prestigious title of being among the ‘Top 25 Most Influential People in the Direct Response Industry’ by Response TV Magazine.

Peter has a proven track record of founding and growing successful businesses. He was one of the founding partners of Direct Partners, an innovative venture that was later acquired by Omnicom, a prominent marketing communications player; the founder of Envion, LLC, a home environment company that manufactures and distributes air purifiers; the inventor of AquaTru Ultra RO water technology and the CEO of AquaTru, LLC. Today, he is the CEO of Ideal Living, a direct-to-consumer marketing company.

Throughout his career, Peter has consistently transformed innovative concepts into major successes, achieving sales figures exceeding $100 million multiple times. His marketing campaigns have left a significant global impact, resulting in billions of dollars in sales.

Today, Peter is driven by a passion for making groundbreaking products more accessible through the power of direct-to-consumer marketing. His tireless pursuit of new ideas and helping others is a real inspiration, showing that one person’s vision can make the world a better place for many.